Industrial Romanticism
– Prototypes from the Exploring Dreams by In-house Designers –
Client : Self-initiated project Exhibition Planning and Direction Year : 2025
Corporate prototypes and concept models—created to explore design, future visions, and creative growth—encapsulate the dreams and romantic ideals of in-house designers. From October 31 to November 9, 2025, at AXIS Gallery, this exhibitionfeatured 15 designers from seven leading Japanese companies. It showcased newly developed prototypes as well as unreleased models that are rarely shown outside their studios. Each work reflects on the origins of their inspirations and their personal “romance” that fuels their creation in design.
We hope this exhibition will be an opportunity for both in-house and industrial designers, as well as people from all walks of life, to contemplate the dreams and romance that lie within design.
Co-organized by: Industrial Romanticism Exhibition Executive Committee, AXIS
In cooperation with: Hakuten Corporation, desegno ltd., Arakawa & Co., Ltd., YOHO Brewing Company,
BOTTEGA SpA, TAKIZME, yumrich Supported by: Japan Institute of Design Promotion
Planning & Direction: Yoshiki Matsuyama (Atelier Yoshiki Matsuyama, Mitsubishi Electric), Ryota Yokozeki (RYOTA YOKOZEKI STUDIO), AXIS
Participating Companies: Canon Inc., Sony Group Corporation, Panasonic Corporation, Fujitsu Client Computing Limited,
FUJIFILM Corporation, Mitsubishi Electric Corporation, Yamaha Corporation
Graphic Design: Haruhiko Taniuchi (desegno ltd.)
Space Design: Satoru Utashiro (Hakuten Corporation)
Translation: Fraze Craze Inc.
Film Direction: Shunsuke Watanabe (uranographia)
Sound Design: Takuto Morio (Hakuten Corporation)
